FOR IMMEDIATE RELEASE
Zan Dubin Scott
LOS ANGELES, CA-Jan. 25, 2011--Plug In America is releasing its remaining three Public Service Announcements (PSAs) today to encourage President Obama, as he delivers his State of the Union address, and Congress to increase support for plug-in vehicle transportation.
"President Obama and Congress have taken significant steps to incentivize plug-in vehicles," said Plug In America Legislative Director Jay Friedland. "We urge even bolder actions to sustain this vital new technology, which will help our economy in these challenging times."
The three new spots each spotlight a benefit of plug-in vehicle transportation. "Military" looks at the high cost of protecting America's petroleum assets; "Therapist" analyzes range anxiety; and "Tow Truck" extols the superior safety of plug-in vehicles.
The federal stimulus bill included a critical plug-in vehicle infrastructure tax credit that was recently extended, but at lower funding levels.
"The higher levels need to be restored, particularly as plug-in vehicles are just now hitting the road," Friedland said. "Congress must also continue to support existing incentives for the vehicles themselves and for key technology areas such as battery and electric-vehicle manufacturing. We need widespread deployment of plug-ins to support the country's urgent job-creation, national security, and climate change goals."
The group's seven PSAs were written and produced by a professional cast and crew of 60, many of whom have driven EVs for up to nine years. Previously released PSAs are viewable on Plug In America’s website. Click here to view "The Making of Plug In America's PSAs," a 27-minute video.
Actors featured in the PSAs, which were shot in Santa Monica, Calif. earlier this year, include Stephen Zimpel, appearing as "Electric," and Marvin Campbell, appearing as “Gas.” Campbell has driven a Toyota RAV4 EV for years and owns two of them.
The spots were directed by Eric Swenson, a visual effects supervisor and Tesla owner; written by Swenson and fellow Plug In America executive committee member Jeff U’Ren, an Emmy Award-winning editor and former GM EV1 driver; and edited by U’Ren.
Others who volunteered their talents to produce the PSAs include Steven Latham, producer; Leslie Wilson, assistant director/line producer; Cambria Hankin, casting director; and actors Colette Divine and J. Karen Thomas, both of whom appeared in “Who Killed the Electric Car?” Peter Krajewski served as director of photography.
About Plug In America: Plug In America is leading the nation’s plug-in vehicle movement. The nonprofit organization works to accelerate the shift to plug-in vehicles powered by clean, affordable, domestic electricity to reduce our nation's dependence on petroleum and improve the global environment. More information: http://www.pluginamerica.org.